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Some internet moguls out there will tell you that you need to be generating daily web content. They will tell you that with every day you must have new information on your site. I however, am not one of those people. Sometimes more is just more and it becomes constant white noise. A few years ago I had three blogs, each updated daily. I was getting burnout and writers block almost weekly, worst of all my traffic was slipping because I was generating content nobody wanted. Blogging should be organic. Furthermore, it must be organic.

A while back I was watching an interview with Keith Olbermann about his show Countdown, specifically his “Special Comments”. The producers of the show came to him after he made the first one, stunned by it’s success and how much it boosted the show’s ratings. They asked if he could do one every night to which he responded no. If he did one every night he would constantly be searching for something to say, in addition the repetition would make his words loose emphasis. Now his comments are organic, making them a shock to the system not the standard. 

Update when you have something to say, don’t be pressured into posting for postings sake. Generate content and not static.

This entry was posted on Thursday, February 5th, 2009 at 3:05 pm and is filed under Tips and insights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.