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Yesterday I read on one of my all time favorite sites “Uncrate” that a new book was being published and it’s called “Pride and Prejudice and Zombies.” I immediately thought, what insane geniuses, just for a second think about this. If you saw something as outrageous as PP&Z on the book shelf, would you stop and read the back cover just to find out what the hell was going on? Of course you would. Then think, would you buy it just to see what it’s all about? I am willing to bet many will. Maybe you had to read the original in school or you just know the name, either way it would catch your eye. With a title like that it will certainly stand out on the shelf. It’s like what has been said about Howard Stern for years, If you love him you listen to him for an hour, if you hate him you listen for two hours. You see it every time there is a wreck on the freeway, no matter if you love them or hate them everyone turns to take a look.

It’s important to take the shock factor into consideration when marketing your products and services. Don’t be afraid to be insane. Go crazy, be bold and stand out from the rest. Think of the craziest commercial you have ever seen. Got it? Do you remember the name of the product they were promoting? If you do, the ad did its job. Insanity sells. So go ahead and get crazy, dress up like your favorite Bond villain and plan your world domination. In marketing the more crazy you are the better.

This entry was posted on Thursday, February 12th, 2009 at 10:26 pm and is filed under Marketing and Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.